Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 04
  • April

Crommunity Round-Up: March 2021

March saw two local companies reveal what they’ve been working on, which is always a big deal! We profile those debuts, plus we provide the usual assortment of tidbits in this edition of the Crommunity Round-Up. Need to catch up? Check out past Round-Ups — — — Cavelo’s here to help you take care of your data In a blog post, Introducing […]

  • 18
  • November

Which Waterloo Region companies made the 2020 Deloitte Technology Fast 500?

Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • July

Crommunity Round-Up: June 2020

Hi there! Welcome to the first of what I intend to be a monthly rundown of notable marketing activities plucked from Kitchener-Waterloo’s tech community. How does an activity get included? It’s pretty simple: I become aware of it (spot it on LinkedIn, someone tells me about it, etc.) I decide whether or not to include it We’re going for “just enough process” […]

  • 27
  • August

Testing a Market Hypothesis: Q&A with Miovision’s Matt Trushinski

Recently, we helped our friends at Miovision with a bit of an exploratory project. They wanted to test a market hypothesis about a specific use case for their smart traffic solutions. Testing a market hypothesis—as opposed to investing in projects regarded as ‘sure things’ or making only incremental adjustments to existing activities—is a rarity these days. Just because we thought it was […]

  • 22
  • March

An Oral History of Miovision’s “Clear Signals” Campaign and eBook

“My question to marketers and organizations is: do you have a topic you want to talk to the industry about? Or does the industry have a topic they want to learn about? You need to start from the right place to be relevant. An eBook was just the appropriate medium. We didn’t start with, ‘We need an eBook!’ It was about creating […]

  • 11
  • March

Crommunity Podcast | Episode 2019-02 | Lee Brooks (Founder, Cromulent Marketing)

“Something as complex as a whitepaper or a technical showcase marketing document might take you 20 hours to produce. And people are like, ‘I don’t have 20 hours right now, everyone’s really busy.’ Over the next quarter, your CTO might be on 50 hours’ worth of calls…it’s a no-brainer in terms of an asymmetric investment in your business: it helps everything scale.” […]

  • 12
  • October

Crommunity Podcast, Episode 1: Matt Trushinski (Miovision)

I’m pleased to deliver the first episode of the new Crommunity Podcast, by Cromulent Marketing! We kick off this exciting series with none other than Matt Trushinski, the Director, Marketing at Miovision. Matt and I originally got together for a Q&A-style interview, which I intended to record and subsequently type up into a blog post, but a few minutes in we just decided […]

  • 25
  • September

Telling a Miovision Technology Story

Like many things do, this project started over lunch. Matt Trushinski and I worked closely together for a few years at Sandvine; while catching up over taco bowls, and without getting into specifics, Matt alluded to an upcoming, very large, marketing program built around a major project that Miovision were announcing in a couple of months’ time. They were doing some cool things, […]

  • 01
  • September

Welcome!

So. It has come to this. It’s with neither pomp nor circumstance, but with abundant excitement that I officially launch Cromulent Marketing! I say “officially”, because I’ve unofficially been using the name verbally for a few months now while working with some terrific clients. I started Cromulent to help B2B tech companies (in particular) reach their potential, and it’s already been my […]