Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • June

Crommunity Round-Up: May 2021

After a dud of an April (when seemingly nothing notable happened), the Crommunity Round-Up is back! Need to catch up? Check out past Round-Ups (there’s no April Round-Up because, well, it seemed that no one did anything interesting in April) — — — RouteThis addresses a glaring ISP support need RouteThis (one of those under-the-radar local companies that has a great solution […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • March

Crommunity Round-Up: February 2021

Just like February, this round-up is short and sweet!* *But seriously, we all know that February sucks—it’s barely even a real month! Need to catch up? Check out past Round-Ups — — — SSIMWAVE pulls back the curtain on their SSIMPLUS Video Quality Dial A few months back, SSIMWAVE announced a new product: the SSIMPLUS Video Quality Dial. Beyond the press release, […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • January

Crommunity Round-Up: December 2020

Happy New Year—let’s make it a good one! Need to catch up? Check out past Round-Ups — — — There’s nothing scarier than the truth eSentire kicked off December by scaring the hell out of everyone with their latest threat intelligence spotlight, Defending Against Modern Ransomware: Lessons from the SunWalker Incident. The report is essentially a two-parter that first addresses some misconceptions […]

  • 18
  • November

Which Waterloo Region companies made the 2020 Deloitte Technology Fast 500?

Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • November

Crommunity Round-Up: October 2020

October’s in the books, and now all those “I loooove faaaaall!” people can fess up and admit that all they really love is the last week of September, the first few weeks of October, and the (very) occasional non-cold and non-rainy day in November. But I digress, let’s see what’s been going on in the KW tech marketing scene, shall we? Need […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • October

Crommunity Round-Up: September 2020

Well, September’s ending (someone wake up Green Day) and, for many B2B companies, September marks the beginning of the end-of-year sprint. As prospects and customers enter their planning cycles, vendors and solution providers engage in roadmap presentations and pitches to get on next year’s budget. Meanwhile, internal planning cycles are also underway, which usually means the age-old battle between “Next year we […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • September

Crommunity Round-Up: August 2020

Let’s check in on what Kitchener-Waterloo’s tech companies got up to in August, shall we? Need to catch up? Here are quick links to the June 2020 Round-Up and July 2020 Round-Up. ——— Dejero Completes their Technology Marketing Tripod Dejero introduced a new technical marketing resource, Why a resilient wireless system is critical to delivering reliable connectivity in portable devices, which examines […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • August

Crommunity Round-Up: July 2020

Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • July

Crommunity Round-Up: June 2020

Hi there! Welcome to the first of what I intend to be a monthly rundown of notable marketing activities plucked from Kitchener-Waterloo’s tech community. How does an activity get included? It’s pretty simple: I become aware of it (spot it on LinkedIn, someone tells me about it, etc.) I decide whether or not to include it We’re going for “just enough process” […]

  • 29
  • October

Helping eSentire Flex Thought Leadership Muscle

Here at Cromulent, we’re big fans of thought leadership. And to be clear, we mean legitimate thought leadership, consisting of unique, helpful, insightful programs and content. For start-ups and scale-ups, effective thought leadership programs can put you on the map, help you punch above your weight, and go toe-to-toe with the established players. For established players, effective thought leadership can help you […]

12