Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]
Hi there! Welcome to the first of what I intend to be a monthly rundown of notable marketing activities plucked from Kitchener-Waterloo’s tech community. How does an activity get included? It’s pretty simple: I become aware of it (spot it on LinkedIn, someone tells me about it, etc.) I decide whether or not to include it We’re going for “just enough process” […]
Here at Cromulent, we’re big fans of thought leadership. And to be clear, we mean legitimate thought leadership, consisting of unique, helpful, insightful programs and content. For start-ups and scale-ups, effective thought leadership programs can put you on the map, help you punch above your weight, and go toe-to-toe with the established players. For established players, effective thought leadership can help you […]
Seasoned corporate communications pro (and Senior Manager, Corporate Communications at eSentire) Dan Deeth shares his knowledge of public relations, media and analyst relations, and data-driven thought leadership.
Here’s a fun partial spoiler: one of the many, many companies that doesn’t have SSL/HTTPS properly enabled greets visitors to their website with the tagline, “Securing the digital world.” I mentioned a few days ago that I’m embarking upon an exciting research project. As part of that project, I’ve done a fairly extensive audit of the websites of tech (and tech-related) companies in […]