Honestly I think it’s unhealthy thinking to have a ‘get acquired, be rich’ goal for your company. Focusing on market problems and being pragmatic about how you get there is important. If you want to be acquired, then create something worth acquiring. Ian Hassard—Director of Product Management at Arctic Wolf We recently caught up with Ian Hassard, who—while running Product Management and […]
While we knew about RootSecure for a while – including personally knowing about half their team – we didn’t really know exactly what they did (or how) prior to actually diving deeply into this project. Elsewhere on this site, we’ve summarized the RootSecure success story; this post provides an extended explanation of the project execution. Background Our first meeting with RootSecure was a […]
So. It has come to this. It’s with neither pomp nor circumstance, but with abundant excitement that I officially launch Cromulent Marketing! I say “officially”, because I’ve unofficially been using the name verbally for a few months now while working with some terrific clients. I started Cromulent to help B2B tech companies (in particular) reach their potential, and it’s already been my […]