• 05
  • January

20 Questions Every B2B Marketer Should Ask, Heading into 2020

With 2020 upon us, let’s give ourselves (as marketers) the best chance to succeed in “the year of perfect vision.” To inform our activities—to make sure we’re doing the right things—here are 20 marketing (and related) questions we should ask before we get going on anything else. It is not the answer that enlightens, but the question. Eugene Ionesco Setting the Stage […]

  • 17
  • December

So you’re looking to hire a product marketer…

If you’re looking to fill a product marketing role in Kitchener-Waterloo, then you might have noticed a problem: there aren’t enough product marketers to go around. In Kitchener-Waterloo, there aren’t enough product marketers to go around I suppose you can take some solace in the fact that you’re not alone, and it’s not personal—in just the past couple of weeks I’ve spoken […]

  • 29
  • October

Helping eSentire Flex Thought Leadership Muscle

Here at Cromulent, we’re big fans of thought leadership. And to be clear, we mean legitimate thought leadership, consisting of unique, helpful, insightful programs and content. For start-ups and scale-ups, effective thought leadership programs can put you on the map, help you punch above your weight, and go toe-to-toe with the established players. For established players, effective thought leadership can help you […]

  • 15
  • October

Marketing as a service lets you tap into valuable skills and experience

Over the weekend, I did some thinking into how tech companies—and tech scale-ups, in particular—benefit by using a marketing as a service company like Cromulent. I thought of a bunch of reasons, but the most common is probably that working with us (or any other decent agency or consultant, for that matter) lets organizations tap into valuable—and in some cases rare—skills and […]

  • 01
  • September

Hey, it’s our birthday!

One year ago today, on September 1st 2018, Cromulent Marketing officially launched. It’s been a terrific and fun year, and I just want to say thanks: To the friends who’ve had our back since even before day one To the people who referred us into new opportunities To the companies who’ve put their trust in us To the podcast guests and blog […]

  • 27
  • August

Testing a Market Hypothesis: Q&A with Miovision’s Matt Trushinski

Recently, we helped our friends at Miovision with a bit of an exploratory project. They wanted to test a market hypothesis about a specific use case for their smart traffic solutions. Testing a market hypothesis—as opposed to investing in projects regarded as ‘sure things’ or making only incremental adjustments to existing activities—is a rarity these days. Just because we thought it was […]

Condenser mic plus Dan Deeth with a Velociraptor bearing down on him
  • 05
  • July

Talking Data-Driven Thought Leadership with Dan Deeth (Crommunity Podcast)

Seasoned corporate communications pro (and Senior Manager, Corporate Communications at eSentire) Dan Deeth shares his knowledge of public relations, media and analyst relations, and data-driven thought leadership.

Title slide: "Selling Technical Solutions in a World that Doesn't Understand—a Brooks/Trushinski Joint"
  • 27
  • June

Selling Technical Solutions in a World that Doesn’t Understand

Technical marketing is hard.

Just having a great solution—even the best solution—isn’t sufficient. And the news gets worse: it’s hard for many reasons, so there’s no quick fix.

But the good news is that there are proven strategies that can increase your chances of success.

This post explains some of those strategies.

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