To celebrate Cromulent Marketing's second birthday, we sponsored two "Borrow the Internet" hotspots for the KW community
  • 10
  • September

We turned two – KPL and WPL helped us celebrate!

Cromulent Marketing recently turned two (on September 1st, for those of you scoring at home). Our second year was terrific—filled with fun projects, a slightly expanded scope of capabilities, and making new friends. I got to thinking how to mark the occasion, but I was really struggling to come up with something that didn’t feel cheesy or self-serving. Then I remembered: the […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • September

Crommunity Round-Up: August 2020

Let’s check in on what Kitchener-Waterloo’s tech companies got up to in August, shall we? Need to catch up? Here are quick links to the June 2020 Round-Up and July 2020 Round-Up. ——— Dejero Completes their Technology Marketing Tripod Dejero introduced a new technical marketing resource, Why a resilient wireless system is critical to delivering reliable connectivity in portable devices, which examines […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • August

Crommunity Round-Up: July 2020

Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]

  • 23
  • July

ISARA grows awareness and demand with educational content

Many pixels have been lit up on this blog examining how B2B companies can overcome knowledge gaps when selling highly technical or very specific solutions—well, add to the list this post about creating educational content. ISARA is a Waterloo-based company that tends to fly under the radar on the local tech scene, likely because the problems they solve don’t arise in everyday […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • July

Crommunity Round-Up: June 2020

Hi there! Welcome to the first of what I intend to be a monthly rundown of notable marketing activities plucked from Kitchener-Waterloo’s tech community. How does an activity get included? It’s pretty simple: I become aware of it (spot it on LinkedIn, someone tells me about it, etc.) I decide whether or not to include it We’re going for “just enough process” […]

Close-up of the top of SSIMWAVE's "Measure the Viewer Experience" use case library infosheet
  • 30
  • June

How SSIMWAVE made their value crystal clear with a use case library

I recently wrote about how many tech companies struggle to turn awareness into demand because of an unclear value proposition. A very useful approach to solving this problem is to create a library of use cases, with each use case showing—very clearly and in language your prospects recognize and relate to—how whatever it is that you sell solves a business problem. And […]

Follow these simple marketing hacks and your numbers can go down just like this neon arrow!
  • 29
  • June

5 fun and simple marketing hacks to decrease your effectiveness

Marketing hacks are not like gold: they’re everywhere and largely worthless. Just now I did a Google search for “marketing hacks” and got 69 million results. Just a few weeks ago I read this list of 20 growth marketing hacks and was gobsmacked by such gems as “define your ideal customer” and “go where your customers are” (I mean, it does kinda […]

  • 15
  • April

Dejero Controls the 5G Conversation

5G is the fifth generation of cellular network technology and it holds tremendous promise to transform the role played by telecommunications technology in society. Each and every vendor who participates in the telecom marketplace is getting asked about their plans regarding 5G and support for the new technologies and architectures it brings. Similarly, each and every vendor must deal with some combination […]

Railway platform sign showing "2"; representing two messaging mistakes which harm demand generation activities
  • 19
  • March

Two messaging mistakes which prevent awareness from generating demand

Lots of companies (and the agencies they hire) are great at public relations: through good planning and diligent execution, their executives speak at conferences, their technology wins awards, and people in the industry recognize their name. They have succeeded in creating awareness. But that’s not the same thing as succeeding with demand generation. They’ve generated a golf clap, and nothing more. Unfortunately, […]

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