Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 04
  • April

Crommunity Round-Up: March 2021

March saw two local companies reveal what they’ve been working on, which is always a big deal! We profile those debuts, plus we provide the usual assortment of tidbits in this edition of the Crommunity Round-Up. Need to catch up? Check out past Round-Ups — — — Cavelo’s here to help you take care of your data In a blog post, Introducing […]

  • 23
  • March

In conversation with… Jamil Dewsi

Jamil Dewsi is the Head of Growth at DarwinAI—the KW-based company that’s been turning heads, winning globally renowned reference customers, and earning plenty of press as an emerging leader in the fields of explainable artificial intelligence (XAI) and responsible AI. These technologies help engineers, data scientists, government regulators, etc. understand how AI systems work. In addition to accelerating development timelines (which comes […]

  • 22
  • March

LAMPSHADE

Dear Diary, I just finished the first draft of the LAMPSHADE paper. I realize now that I haven’t tweeted about this project (my bad!), so here’s a quick description: it’s a survey-driven thought leadership piece that’s intended to serve as a TOFU awareness generator. OK, you’re all caught up. Anyway, so my client worked with an analyst—aside: some of you know how […]

  • 13
  • March

INFRARED

Dear Diary, On Friday evening I sent the client the first draft of the INFRARED whitepaper. Oh, that’s right, other than this tweet, I haven’t mentioned INFRARED before! It’s a two-part project consisting of: a medium-length whitepaper detailing the value proposition of a new service the client will be offering an article calling attention to the problem this new service helps to […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • March

Crommunity Round-Up: February 2021

Just like February, this round-up is short and sweet!* *But seriously, we all know that February sucks—it’s barely even a real month! Need to catch up? Check out past Round-Ups — — — SSIMWAVE pulls back the curtain on their SSIMPLUS Video Quality Dial A few months back, SSIMWAVE announced a new product: the SSIMPLUS Video Quality Dial. Beyond the press release, […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • February

Crommunity Round-Up: January 2021

‘Twas a bit of a slow month in product marketing land as businesses took time to emerge from a little holiday hibernation, but we’ve still got some neat stuff in the January 2021 Crommunity Round-Up—starting with some excellent thought leadership from Magnet Forensics. Need to catch up? Check out past Round-Ups — — — Magnet Forensics picks the brains of DFIR professionals […]

  • 10
  • January

In conversation with… Harneet Singh

Harneet Singh heads the marketing department at Aterlo Networks, the builders of Preseem—a quality of experience monitoring and optimization tool for wireless ISPs. Harneet and I met a few years ago at a Communitech Peer-to-Peer session and I’ve kind’ve watched from afar as Aterlo sunset their first product (NightShift) and have now attained new heights thanks to excellent product-market fit and effective […]

  • 05
  • January

10 timeless techniques to make your marketing do more

Marketing—especially in the competitive world of B2B tech—is tough. It’s all too easy to get caught up in day-to-day noise, to repeat patterns that are proven to be ineffective, and to look for quick fixes (the addictive Ts: tips, tricks, and technologies). But it’s much more effective (and honestly not as difficult as you might fear) to instead adopt different ways of […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • January

Crommunity Round-Up: December 2020

Happy New Year—let’s make it a good one! Need to catch up? Check out past Round-Ups — — — There’s nothing scarier than the truth eSentire kicked off December by scaring the hell out of everyone with their latest threat intelligence spotlight, Defending Against Modern Ransomware: Lessons from the SunWalker Incident. The report is essentially a two-parter that first addresses some misconceptions […]

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