Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 04
  • April

Crommunity Round-Up: March 2021

March saw two local companies reveal what they’ve been working on, which is always a big deal! We profile those debuts, plus we provide the usual assortment of tidbits in this edition of the Crommunity Round-Up. Need to catch up? Check out past Round-Ups — — — Cavelo’s here to help you take care of your data In a blog post, Introducing […]

Follow these simple marketing hacks and your numbers can go down just like this neon arrow!
  • 29
  • June

5 fun and simple marketing hacks to decrease your effectiveness

Marketing hacks are not like gold: they’re everywhere and largely worthless. Just now I did a Google search for “marketing hacks” and got 69 million results. Just a few weeks ago I read this list of 20 growth marketing hacks and was gobsmacked by such gems as “define your ideal customer” and “go where your customers are” (I mean, it does kinda […]

  • 29
  • November

Crommunity Podcast, Episode 2: Warren Pamukoff (Magnet Forensics)

“You can’t change the product, but you can change what you’re focusing on.” Hey there marketing fans, what time is it? That’s right, it’s Crommunity podcast time! Joining us this time around is Warren Pamukoff, Senior Product Marketing Manager at Magnet Forensics in Waterloo. Warren was Magnet’s first product marketing hire, so he really got to build the ‘program’ from the ground […]