Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • June

Crommunity Round-Up: May 2021

After a dud of an April (when seemingly nothing notable happened), the Crommunity Round-Up is back! Need to catch up? Check out past Round-Ups (there’s no April Round-Up because, well, it seemed that no one did anything interesting in April) — — — RouteThis addresses a glaring ISP support need RouteThis (one of those under-the-radar local companies that has a great solution […]

  • 05
  • January

10 timeless techniques to make your marketing do more

Marketing—especially in the competitive world of B2B tech—is tough. It’s all too easy to get caught up in day-to-day noise, to repeat patterns that are proven to be ineffective, and to look for quick fixes (the addictive Ts: tips, tricks, and technologies). But it’s much more effective (and honestly not as difficult as you might fear) to instead adopt different ways of […]

  • 18
  • November

Which Waterloo Region companies made the 2020 Deloitte Technology Fast 500?

Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • November

Crommunity Round-Up: October 2020

October’s in the books, and now all those “I loooove faaaaall!” people can fess up and admit that all they really love is the last week of September, the first few weeks of October, and the (very) occasional non-cold and non-rainy day in November. But I digress, let’s see what’s been going on in the KW tech marketing scene, shall we? Need […]

Ian Hassard of Arctic Wolf stands in front of a RootSecure pop-up banner
  • 10
  • March

From New Pup to Part of the Pack: Catching Up with Ian Hassard of Arctic Wolf

Honestly I think it’s unhealthy thinking to have a ‘get acquired, be rich’ goal for your company. Focusing on market problems and being pragmatic about how you get there is important. If you want to be acquired, then create something worth acquiring. Ian Hassard—Director of Product Management at Arctic Wolf We recently caught up with Ian Hassard, who—while running Product Management and […]