• 01
  • September

We turned five!

Today marks Cromulent Marketing’s fifth birthday. I know, right? Tempus fugit, and all that. They say that most restaurants don’t survive the first year, but I’ve never really thought that such stats apply to Cromulent, not least because we don’t serve food (for the uninitiated: we primarily serve technical marketing content). Making it (lightly) rain I’ve mentioned this before, but at my […]

To celebrate our fourth birthday, we supported five organizations who support the KW community
  • 01
  • September

Fourth birthday — you know what that means!

Today marks Cromulent Marketing’s fourth birthday, and as is tradition* we’ve marked the occasion by donating to organizations doing important work for our community.** First, we’ve re-upped our donations to: Kitchener Public Library and Waterloo Public Library, to cover a year’s worth of data for their respective “Borrow the Internet” hotspot programs Sanguen Health Centre, to support the vital work they do, […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • July

Crommunity Round-Up: June 2021

Wow, OK, things really got out of hand in June: product launches, new websites, terrific content…KW’s companies were busy! Need to catch up? Check out past Round-Ups — — — ISARA simplifies cryptographic management ISARA unveiled their Advance® Crypto Agility Suite, a cryptographic management platform that reveals blind spots, surfaces actions, and equips enterprises to act. While ISARA is known as a […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • June

Crommunity Round-Up: May 2021

After a dud of an April (when seemingly nothing notable happened), the Crommunity Round-Up is back! Need to catch up? Check out past Round-Ups (there’s no April Round-Up because, well, it seemed that no one did anything interesting in April) — — — RouteThis addresses a glaring ISP support need RouteThis (one of those under-the-radar local companies that has a great solution […]

  • 29
  • May

In conversation with… Cassio Sampaio

Cassio Sampaio is Vice President, Product at Auth0—a leader in what’s sometimes called identity and access management (IAM). Whether or not you’ve heard of IAM, you almost certainly depend on it in more ways than you know. (If you follow the tech M&A news, then you may have seen that Auth0 has just been acquired for the tidy sum of $6.5B—that’s what […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 04
  • April

Crommunity Round-Up: March 2021

March saw two local companies reveal what they’ve been working on, which is always a big deal! We profile those debuts, plus we provide the usual assortment of tidbits in this edition of the Crommunity Round-Up. Need to catch up? Check out past Round-Ups — — — Cavelo’s here to help you take care of your data In a blog post, Introducing […]

  • 23
  • March

In conversation with… Jamil Dewsi

Jamil Dewsi is the Head of Growth at DarwinAI—the KW-based company that’s been turning heads, winning globally renowned reference customers, and earning plenty of press as an emerging leader in the fields of explainable artificial intelligence (XAI) and responsible AI. These technologies help engineers, data scientists, government regulators, etc. understand how AI systems work. In addition to accelerating development timelines (which comes […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • March

Crommunity Round-Up: February 2021

Just like February, this round-up is short and sweet!* *But seriously, we all know that February sucks—it’s barely even a real month! Need to catch up? Check out past Round-Ups — — — SSIMWAVE pulls back the curtain on their SSIMPLUS Video Quality Dial A few months back, SSIMWAVE announced a new product: the SSIMPLUS Video Quality Dial. Beyond the press release, […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • February

Crommunity Round-Up: January 2021

‘Twas a bit of a slow month in product marketing land as businesses took time to emerge from a little holiday hibernation, but we’ve still got some neat stuff in the January 2021 Crommunity Round-Up—starting with some excellent thought leadership from Magnet Forensics. Need to catch up? Check out past Round-Ups — — — Magnet Forensics picks the brains of DFIR professionals […]

  • 10
  • January

In conversation with… Harneet Singh

Harneet Singh heads the marketing department at Aterlo Networks, the builders of Preseem—a quality of experience monitoring and optimization tool for wireless ISPs. Harneet and I met a few years ago at a Communitech Peer-to-Peer session and I’ve kind’ve watched from afar as Aterlo sunset their first product (NightShift) and have now attained new heights thanks to excellent product-market fit and effective […]

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