September 1st, eh? That means it’s time for our annual birthday Cromuversary blog post =) Continuing an annual tradition We mark every Cromuversary by donating to local organizations doing vital work in our community. This year we’ve evenly divvied up $6,000 (the math is left as an exercise for the reader) between… Since Cromulent’s inception, we’ve donated more than $16,000 to these […]
Today marks Cromulent Marketing’s fifth birthday. I know, right? Tempus fugit, and all that. They say that most restaurants don’t survive the first year, but I’ve never really thought that such stats apply to Cromulent, not least because we don’t serve food (for the uninitiated: we primarily serve technical marketing content). Making it (lightly) rain I’ve mentioned this before, but at my […]
Today marks Cromulent Marketing’s fourth birthday, and as is tradition* we’ve marked the occasion by donating to organizations doing important work for our community.** First, we’ve re-upped our donations to: Kitchener Public Library and Waterloo Public Library, to cover a year’s worth of data for their respective “Borrow the Internet” hotspot programs Sanguen Health Centre, to support the vital work they do, […]
Today is Cromulent Marketing’s third birthday, and I feel fortunate to report that we’ve had another fun year of exciting projects with our expanding list of clients. So, how to mark the occasion? Last year, we sponsored two new “Borrow the Internet” hotspots, one each at the Kitchener Public Library and Waterloo Public Library. OK, so obviously we re-upped on those, because […]
Cromulent Marketing recently turned two (on September 1st, for those of you scoring at home). Our second year was terrific—filled with fun projects, a slightly expanded scope of capabilities, and making new friends. I got to thinking how to mark the occasion, but I was really struggling to come up with something that didn’t feel cheesy or self-serving. Then I remembered: the […]
One year ago today, on September 1st 2018, Cromulent Marketing officially launched. It’s been a terrific and fun year, and I just want to say thanks: To the friends who’ve had our back since even before day one To the people who referred us into new opportunities To the companies who’ve put their trust in us To the podcast guests and blog […]
As foreshadowed previously, last night I had the pleasure of speaking at the Technical Communication P2P group down at Communitech. A dozen or so folks braved the wintery (!) conditions to hear me go through a presentation with the intriguingly bland and broad title, How Tech Communicators Can Help Businesses (you can find a PDF version of the slides at the bottom of this […]
Update: you can read about the session in Talkin’ About Technical Communication. — On Wednesday, October 17th, I’ll be presenting at Communitech’s Technical Communication Peer-to-Peer group. Here’s the blurb: Solving a Business’ Tech Comms Needs For a number of reasons, technology companies often struggle to articulate their value to their range of audiences (e.g., prospective customers, employees, investors, partners, analysts, etc). In this […]
So. It has come to this. It’s with neither pomp nor circumstance, but with abundant excitement that I officially launch Cromulent Marketing! I say “officially”, because I’ve unofficially been using the name verbally for a few months now while working with some terrific clients. I started Cromulent to help B2B tech companies (in particular) reach their potential, and it’s already been my […]