bottom-of-funnel Archives — Cromulent Marketing

22
March

An Oral History of Miovision’s “Clear Signals” Campaign and eBook

March 22, 2019
awareness, bottom-of-funnel, Brent Merswolke, campaigns, demand generation, eBooks, Matthew Trushinski, Miovision, Sajad Shiravi, Stella Wilhelm, technical marketing, webinars
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“My question to marketers and organizations is: do you have a topic you want to talk to the industry about? Or does the industry have a topic they want to learn about? You need to start from the right place to be relevant. An eBook was just the appropriate medium. We didn’t start with, ‘We need an eBook!’ It was about creating […]

11
March

Crommunity Podcast | Episode 2019-02 | Lee Brooks (Founder, Cromulent Marketing)

March 11, 2019
Auvik Networks, bottom-of-funnel, careers, community, growth, hiring, Jacqui Murphy, Lee Brooks, Miovision, podcast, relationships, sales enablement, scale-ups, start-ups, strategy, Waterloo Region Technology Marketing Spotlight, whitepapers
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“Something as complex as a whitepaper or a technical showcase marketing document might take you 20 hours to produce. And people are like, ‘I don’t have 20 hours right now, everyone’s really busy.’ Over the next quarter, your CTO might be on 50 hours’ worth of calls…it’s a no-brainer in terms of an asymmetric investment in your business: it helps everything scale.” […]

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An Oral History of Miovision’s “Clear Signals” Campaign and eBook

Crommunity Podcast | Episode 2019-02 | Lee Brooks (Founder, Cromulent Marketing)

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