• 09
  • April

Helping Telax effectively reach the Healthcare vertical

Only a few days after we first spoke, Telax had the collection of new infosheets they needed to launch their Healthcare campaign. A few weeks ago, I received a message over LinkedIn: a former colleague from Sandvine*, Joseph Herdé, needed content to help his new company, Telax. *This scenario is a recurring theme in Cromulent’s growth: colleagues from Sandvine go to a […]

  • 22
  • March

An Oral History of Miovision’s “Clear Signals” Campaign and eBook

“My question to marketers and organizations is: do you have a topic you want to talk to the industry about? Or does the industry have a topic they want to learn about? You need to start from the right place to be relevant. An eBook was just the appropriate medium. We didn’t start with, ‘We need an eBook!’ It was about creating […]