Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • December

Crommunity Round-Up: November 2020

A wise man once said, of November weather, that “Nothin’ lasts forever (and we both know hearts can change).” He went on to add something about needing time on his own and, further, suggested that we each need some time all alone. Look, 1.4 billion views can’t be wrong. What does this have to do with KW tech? It’s a metaphor. Need […]

  • 18
  • November

Which Waterloo Region companies made the 2020 Deloitte Technology Fast 500?

Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]

  • 07
  • October

Building a Technical Marketing Library: Q&A with Richard McClurg, VP Marketing at Dejero

In the August edition of the Crommunity Round-Up, we wrote that Dejero had completed their technology marketing tripod—meaning that they now have technical marketing resources covering three foundational technologies (these three are part of a larger technical marketing library). We thought it might be helpful for marketers at start-ups and scale-ups to learn from Dejero’s experience, so we remotely caught up with […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • September

Crommunity Round-Up: August 2020

Let’s check in on what Kitchener-Waterloo’s tech companies got up to in August, shall we? Need to catch up? Here are quick links to the June 2020 Round-Up and July 2020 Round-Up. ——— Dejero Completes their Technology Marketing Tripod Dejero introduced a new technical marketing resource, Why a resilient wireless system is critical to delivering reliable connectivity in portable devices, which examines […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • August

Crommunity Round-Up: July 2020

Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]

  • 15
  • April

Dejero Controls the 5G Conversation

5G is the fifth generation of cellular network technology and it holds tremendous promise to transform the role played by telecommunications technology in society. Each and every vendor who participates in the telecom marketplace is getting asked about their plans regarding 5G and support for the new technologies and architectures it brings. Similarly, each and every vendor must deal with some combination […]

Cover of "Dejero Smart Blending Technology" paper, which helps achieve technical differentiation by relating features of Dejero's solution to real-world technical challenges
  • 22
  • August

How Dejero uses content to create technical differentiation

Does this sound familiar? You know—I mean really, truly know—that your solution is uniquely capable of solving some really thorny market problems. Unfortunately, “the market” sees all solutions as being basically the same. That is, there’s no technical differentiation. You just know that if you could show your technical differentiation and—crucially—why that differentiation matters, then you’d be able to win more deals, […]