Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • August

Crommunity Round-Up: July 2020

Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]

  • 15
  • April

Dejero Controls the 5G Conversation

5G is the fifth generation of cellular network technology and it holds tremendous promise to transform the role played by telecommunications technology in society. Each and every vendor who participates in the telecom marketplace is getting asked about their plans regarding 5G and support for the new technologies and architectures it brings. Similarly, each and every vendor must deal with some combination […]

Cover of "Dejero Smart Blending Technology" paper, which helps achieve technical differentiation by relating features of Dejero's solution to real-world technical challenges
  • 22
  • August

How Dejero uses content to create technical differentiation

Does this sound familiar? You know—I mean really, truly know—that your solution is uniquely capable of solving some really thorny market problems. Unfortunately, “the market” sees all solutions as being basically the same. That is, there’s no technical differentiation. You just know that if you could show your technical differentiation and—crucially—why that differentiation matters, then you’d be able to win more deals, […]