• 09
  • April

Helping Telax effectively reach the Healthcare vertical

Only a few days after we first spoke, Telax had the collection of new infosheets they needed to launch their Healthcare campaign. A few weeks ago, I received a message over LinkedIn: a former colleague from Sandvine*, Joseph Herdé, needed content to help his new company, Telax. *This scenario is a recurring theme in Cromulent’s growth: colleagues from Sandvine go to a […]

  • 27
  • February

Battling Against Buying Barriers

As you build out content following a real strategy, you’ll create a comprehensive library to combat buying barriers and other challenges. Elsewhere, I’ve written about buying barriers and why overcoming them is important for your business. In this post, I’ll share an example from the real world that shows some ways in which you can combat buying barriers. After we’d helped to […]

  • 03
  • December

How to Boost Your Business by Overcoming Buying Barriers

The good news is that investing just a little bit of time and effort to understand and address real-world buying barriers delivers wonderfully asymmetric returns, because doing so empowers you to develop high-impact messaging, effective content, and efficient sales processes. In practically all of our client engagements, I ask about ‘buying barriers’. Most times, I receive a quizzical expression in response; occasionally, I’ll hear […]

  • 12
  • October

Crommunity Podcast, Episode 1: Matt Trushinski (Miovision)

I’m pleased to deliver the first episode of the new Crommunity Podcast, by Cromulent Marketing! We kick off this exciting series with none other than Matt Trushinski, the Director, Marketing at Miovision. Matt and I originally got together for a Q&A-style interview, which I intended to record and subsequently type up into a blog post, but a few minutes in we just decided […]

  • 17
  • September

Fuelling RootSecure’s Strategic Growth

While we knew about RootSecure for a while – including personally knowing about half their team – we didn’t really know exactly what they did (or how) prior to actually diving deeply into this project. Elsewhere on this site, we’ve summarized the RootSecure success story; this post provides an extended explanation of the project execution. Background Our first meeting with RootSecure was a […]