A wise man once said, of November weather, that “Nothin’ lasts forever (and we both know hearts can change).” He went on to add something about needing time on his own and, further, suggested that we each need some time all alone. Look, 1.4 billion views can’t be wrong. What does this have to do with KW tech? It’s a metaphor. Need […]
Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]
October’s in the books, and now all those “I loooove faaaaall!” people can fess up and admit that all they really love is the last week of September, the first few weeks of October, and the (very) occasional non-cold and non-rainy day in November. But I digress, let’s see what’s been going on in the KW tech marketing scene, shall we? Need […]
Well, September’s ending (someone wake up Green Day) and, for many B2B companies, September marks the beginning of the end-of-year sprint. As prospects and customers enter their planning cycles, vendors and solution providers engage in roadmap presentations and pitches to get on next year’s budget. Meanwhile, internal planning cycles are also underway, which usually means the age-old battle between “Next year we […]
Let’s check in on what Kitchener-Waterloo’s tech companies got up to in August, shall we? Need to catch up? Here are quick links to the June 2020 Round-Up and July 2020 Round-Up. ——— Dejero Completes their Technology Marketing Tripod Dejero introduced a new technical marketing resource, Why a resilient wireless system is critical to delivering reliable connectivity in portable devices, which examines […]
Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]
By talking about things other than tech, you’ll earn yourself far more opportunities to talk about your technology, but at the right time and with the right people. I’m gonna start this post with a provocative statement: almost 60% of ‘tech companies’ in the Waterloo Region don’t understand what market they’re really in. And that’s a problem. In fact, it might be […]