Seasoned corporate communications pro (and Senior Manager, Corporate Communications at eSentire) Dan Deeth shares his knowledge of public relations, media and analyst relations, and data-driven thought leadership.
Tech veteran Cassio Sampaio joins us to explore cloud infrastructure, contrast Canadian and US companies, and shine a light on the world of corporate development.
Seasoned corporate communications pro (and Senior Manager, Corporate Communications at eSentire) Dan Deeth shares his knowledge of public relations, media and analyst relations, and data-driven thought leadership.
“Really thinking about the mental health of the people on your team, and what might be going on in their lives outside work, I think is something that is super important that we don’t necessarily talk enough about.” Jacqui Murphy A few months ago, I sat down with Jacqui Murphy, Chief Marketing Officer at Auvik Networks. We had a terrific conversation, covering […]
“Canadians in general need to feel like they can be successful at scale. I think we need to have some courage. We also need to recognize our value, and that I think is where sustainable scale will come from.” Prime Minister Justin Trudeau’s visit to Kitchener wasn’t the only big thing happening in Waterloo Region on Tuesday; as most people were heading […]
“Something as complex as a whitepaper or a technical showcase marketing document might take you 20 hours to produce. And people are like, ‘I don’t have 20 hours right now, everyone’s really busy.’ Over the next quarter, your CTO might be on 50 hours’ worth of calls…it’s a no-brainer in terms of an asymmetric investment in your business: it helps everything scale.” […]
“So often we don’t tell the stories about the places that we’re from. Everyone knows the legendary stories about how Apple started, and how HP started, and how Microsoft started, but they often don’t know the stories of companies in their own backyard, and the impact that they’ve had on the community.” On a recent snowy Friday, I had the pleasure of […]
“You can’t change the product, but you can change what you’re focusing on.” Hey there marketing fans, what time is it? That’s right, it’s Crommunity podcast time! Joining us this time around is Warren Pamukoff, Senior Product Marketing Manager at Magnet Forensics in Waterloo. Warren was Magnet’s first product marketing hire, so he really got to build the ‘program’ from the ground […]
I’m pleased to deliver the first episode of the new Crommunity Podcast, by Cromulent Marketing! We kick off this exciting series with none other than Matt Trushinski, the Director, Marketing at Miovision. Matt and I originally got together for a Q&A-style interview, which I intended to record and subsequently type up into a blog post, but a few minutes in we just decided […]