• 11
  • March

Crommunity Podcast | Episode 2019-02 | Lee Brooks (Founder, Cromulent Marketing)

“Something as complex as a whitepaper or a technical showcase marketing document might take you 20 hours to produce. And people are, ‘I don’t have 20 hours right now, everyone’s really busy.’ Over the next quarter, your CTO might be on 50 hours’ worth of calls…it’s a no-brainer in terms of an asymmetric investment in your business: it helps everything scale.” A […]

  • 07
  • September

Minding the Gap

Most technology companies are engineering-focused, with some operations personnel and salespeople in the mix to keep things running and to try to land some deals. Marketing is often an afterthought, whether because of the better-mousetrap fallacy, due to genuine lack of awareness, or as a result of financial limitations. Unless you can find a marketer who’s proficient at other roles, you can’t […]

  • 04
  • September

“When should I hire marketing people?”

A couple of clients recently asked me some variation of the titular question, and I’ve been asked the same thing a number of times over the years. My answer has three elements: You should think about marketing right from the beginning You can probably get by effectively for much longer than you think without in-house marketing personnel Exactly when and how you […]