• 10
  • January

In conversation with… Harneet Singh

Harneet Singh heads the marketing department at Aterlo Networks, the builders of Preseem—a quality of experience monitoring and optimization tool for wireless ISPs. Harneet and I met a few years ago at a Communitech Peer-to-Peer session and I’ve kind’ve watched from afar as Aterlo sunset their first product (NightShift) and have now attained new heights thanks to excellent product-market fit and effective […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • January

Crommunity Round-Up: December 2020

Happy New Year—let’s make it a good one! Need to catch up? Check out past Round-Ups — — — There’s nothing scarier than the truth eSentire kicked off December by scaring the hell out of everyone with their latest threat intelligence spotlight, Defending Against Modern Ransomware: Lessons from the SunWalker Incident. The report is essentially a two-parter that first addresses some misconceptions […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • November

Crommunity Round-Up: October 2020

October’s in the books, and now all those “I loooove faaaaall!” people can fess up and admit that all they really love is the last week of September, the first few weeks of October, and the (very) occasional non-cold and non-rainy day in November. But I digress, let’s see what’s been going on in the KW tech marketing scene, shall we? Need […]

Crommunity Round-Up: Exploring the marketing activities ofKitchener-Waterloo's technology companies
  • 01
  • October

Crommunity Round-Up: September 2020

Well, September’s ending (someone wake up Green Day) and, for many B2B companies, September marks the beginning of the end-of-year sprint. As prospects and customers enter their planning cycles, vendors and solution providers engage in roadmap presentations and pitches to get on next year’s budget. Meanwhile, internal planning cycles are also underway, which usually means the age-old battle between “Next year we […]