Just like February, this round-up is short and sweet!* *But seriously, we all know that February sucks—it’s barely even a real month! Need to catch up? Check out past Round-Ups — — — SSIMWAVE pulls back the curtain on their SSIMPLUS Video Quality Dial A few months back, SSIMWAVE announced a new product: the SSIMPLUS Video Quality Dial. Beyond the press release, […]
A wise man once said, of November weather, that “Nothin’ lasts forever (and we both know hearts can change).” He went on to add something about needing time on his own and, further, suggested that we each need some time all alone. Look, 1.4 billion views can’t be wrong. What does this have to do with KW tech? It’s a metaphor. Need […]
Let’s check in on what Kitchener-Waterloo’s tech companies got up to in August, shall we? Need to catch up? Here are quick links to the June 2020 Round-Up and July 2020 Round-Up. ——— Dejero Completes their Technology Marketing Tripod Dejero introduced a new technical marketing resource, Why a resilient wireless system is critical to delivering reliable connectivity in portable devices, which examines […]
Who says the summer months have to be quiet from a marketing standpoint—July 2020 was replete with examples of thought leadership from Kitchener-Waterloo tech companies who want to educate the market and stand out from the pack. In case you missed it or want to know the extremely subjective inclusion ‘criteria’, click here to check out the the June 2020 Round-Up. ——— […]
I recently wrote about how many tech companies struggle to turn awareness into demand because of an unclear value proposition. A very useful approach to solving this problem is to create a library of use cases, with each use case showing—very clearly and in language your prospects recognize and relate to—how whatever it is that you sell solves a business problem. And […]