• 11
  • April

Most tech companies make this fundamental messaging error—does yours?

By talking about things other than tech, you’ll earn yourself far more opportunities to talk about your technology, but at the right time and with the right people. I’m gonna start this post with a provocative statement: almost 60% of ‘tech companies’ in the Waterloo Region don’t understand what market they’re really in. And that’s a problem. In fact, it might be […]

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  • 05
  • March

Eleven Ways to Improve Tech Marketing in the Waterloo Region

Here’s my own provocative statement: this post is a long one, but if you truly want to help Waterloo Region tech companies become more effective at marketing, then you’ll read the whole thing. A couple of weeks ago, Ryan Burgio over at Stryve Marketing shared the provocative Waterloo: We can be better at marketing. In that post, he presented and briefly discussed five […]

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