• 10
  • May

Crafting Compelling Customer Success Stories—Asking the Right Questions

Customer success stories form an important subset of an effective marketing content library. They offer significant utility—they provide social proof/validation (important for crossing the ol’ chasm, because no one wants to be the first penguin in the water), they can address buying barriers, they’re very shareable, they can be transformed for use almost anywhere and in multiple formats—while being relatively easy to […]