Honestly I think it’s unhealthy thinking to have a ‘get acquired, be rich’ goal for your company. Focusing on market problems and being pragmatic about how you get there is important. If you want to be acquired, then create something worth acquiring. Ian Hassard—Director of Product Management at Arctic Wolf We recently caught up with Ian Hassard, who—while running Product Management and […]
Here’s another thing I learned: customers love Bridgit’s product. I heard story after story, supported by testimonials and Net Promoter Score surveys, that showed just how devoted Bridgit’s customers are to their solution. I don’t think companies realize just how rare and powerful this scenario is…at least not until they experience the opposite end of the spectrum and need to compete against […]
My advice is always that – when thinking about content – companies think bigger than a single medium. Websites, presentations, videos, blogs, datasheets, press releases (the list goes on) – these are all simply different media/channels through which your message is told/communicated. So instead of thinking “website”, think “message”: develop core messaging about your company, solutions, products, and technologies, from which all the […]
While we knew about RootSecure for a while – including personally knowing about half their team – we didn’t really know exactly what they did (or how) prior to actually diving deeply into this project. Elsewhere on this site, we’ve summarized the RootSecure success story; this post provides an extended explanation of the project execution. Background Our first meeting with RootSecure was a […]