Title slide: "Selling Technical Solutions in a World that Doesn't Understand—a Brooks/Trushinski Joint"
  • 27
  • June

Selling Technical Solutions in a World that Doesn’t Understand

Technical marketing is hard.

Just having a great solution—even the best solution—isn’t sufficient. And the news gets worse: it’s hard for many reasons, so there’s no quick fix.

But the good news is that there are proven strategies that can increase your chances of success.

This post explains some of those strategies.

  • 13
  • February

Waterloo Region Technology Marketing Spotlight

Welcome! And thanks for taking an interest in this project! I hope you learn as much from reading this report as I did preparing it. As I said at the outset, my aim is to produce a report that provides us all—the technology marketers and company leaders of the Waterloo Region, and perhaps beyond—with common understanding of shared issues, priorities, challenges, concerns, […]

  • 12
  • February

Announcing the Waterloo Region Technology Marketing Spotlight!

By combining a top-down study of publicly available company information with a bottom-up survey of technology marketers, we just might have conducted the most comprehensive study, ever, of the Waterloo Region tech scene. I’m excited to announce the release of The Waterloo Region Technology Marketing Spotlight: an examination of the Waterloo Region tech scene, with a particular focus on technology marketing. As I […]