Title slide: "Selling Technical Solutions in a World that Doesn't Understand—a Brooks/Trushinski Joint"
  • 27
  • June

Selling Technical Solutions in a World that Doesn’t Understand

Technical marketing is hard.

Just having a great solution—even the best solution—isn’t sufficient. And the news gets worse: it’s hard for many reasons, so there’s no quick fix.

But the good news is that there are proven strategies that can increase your chances of success.

This post explains some of those strategies.

  • 12
  • February

Announcing the Waterloo Region Technology Marketing Spotlight!

By combining a top-down study of publicly available company information with a bottom-up survey of technology marketers, we just might have conducted the most comprehensive study, ever, of the Waterloo Region tech scene. I’m excited to announce the release of The Waterloo Region Technology Marketing Spotlight: an examination of the Waterloo Region tech scene, with a particular focus on technology marketing. As I […]