Agile marketing Archives — Cromulent Marketing

Loading

Title slide: "Selling Technical Solutions in a World that Doesn't Understand—a Brooks/Trushinski Joint"

27
June

Selling Technical Solutions in a World that Doesn’t Understand

June 27, 2019
Agile marketing, Chautauqua, content marketing, content strategy, differentiation, digital dynamics, digital marketing, Don Bowman, Matthew Trushinski, sales enablement, sales funnel, SEO, social media, technical marketing, Technology Adoption Life Cycle, technology marketing, Waterloo Region Technology Marketing Spotlight
No comment

Technical marketing is hard.

Just having a great solution—even the best solution—isn’t sufficient. And the news gets worse: it’s hard for many reasons, so there’s no quick fix.

But the good news is that there are proven strategies that can increase your chances of success.

This post explains some of those strategies.