Dear Diary, I just finished the first draft of the LAMPSHADE paper. I realize now that I haven’t tweeted about this project (my bad!), so here’s a quick description: it’s a survey-driven thought leadership piece that’s intended to serve as a TOFU awareness generator. OK, you’re all caught up. Anyway, so my client worked with an analyst—aside: some of you know how […]
Dear Diary, On Friday evening I sent the client the first draft of the INFRARED whitepaper. Oh, that’s right, other than this tweet, I haven’t mentioned INFRARED before! It’s a two-part project consisting of: a medium-length whitepaper detailing the value proposition of a new service the client will be offering an article calling attention to the problem this new service helps to […]
Just like February, this round-up is short and sweet!* *But seriously, we all know that February sucks—it’s barely even a real month! Need to catch up? Check out past Round-Ups — — — SSIMWAVE pulls back the curtain on their SSIMPLUS Video Quality Dial A few months back, SSIMWAVE announced a new product: the SSIMPLUS Video Quality Dial. Beyond the press release, […]
‘Twas a bit of a slow month in product marketing land as businesses took time to emerge from a little holiday hibernation, but we’ve still got some neat stuff in the January 2021 Crommunity Round-Up—starting with some excellent thought leadership from Magnet Forensics. Need to catch up? Check out past Round-Ups — — — Magnet Forensics picks the brains of DFIR professionals […]
Harneet Singh heads the marketing department at Aterlo Networks, the builders of Preseem—a quality of experience monitoring and optimization tool for wireless ISPs. Harneet and I met a few years ago at a Communitech Peer-to-Peer session and I’ve kind’ve watched from afar as Aterlo sunset their first product (NightShift) and have now attained new heights thanks to excellent product-market fit and effective […]
Marketing—especially in the competitive world of B2B tech—is tough. It’s all too easy to get caught up in day-to-day noise, to repeat patterns that are proven to be ineffective, and to look for quick fixes (the addictive Ts: tips, tricks, and technologies). But it’s much more effective (and honestly not as difficult as you might fear) to instead adopt different ways of […]
Happy New Year—let’s make it a good one! Need to catch up? Check out past Round-Ups — — — There’s nothing scarier than the truth eSentire kicked off December by scaring the hell out of everyone with their latest threat intelligence spotlight, Defending Against Modern Ransomware: Lessons from the SunWalker Incident. The report is essentially a two-parter that first addresses some misconceptions […]
I know readers of this blog visit to learn about B2B marketing, particularly in the world of technology. But inspiration can come from anywhere and a recent development in the B2C landscape caught my eye—and my taste buds. I’m writing, of course, about the new box design for VECTOR* Meal Replacement. *© Trademark of Kellogg Company While obviously not all strategies and […]
A wise man once said, of November weather, that “Nothin’ lasts forever (and we both know hearts can change).” He went on to add something about needing time on his own and, further, suggested that we each need some time all alone. Look, 1.4 billion views can’t be wrong. What does this have to do with KW tech? It’s a metaphor. Need […]
Note: this post has been updated with more info since initial publication It’s a big day in the North American tech company landscape, with the publication of the 2020 edition of the Deloitte Technology Fast 500 list. No doubt there will be lots of press releases and blog posts flying around today, so what’s one more? I thought I’d dive into the […]