• 04
  • October

Riding the Brakes

Delays put your business at risk, so execution speed – without compromising on quality, of course – is essential if you want to outpace the competition and meet customer demands. Whether because of a skills gap or – and maybe this is the main cause – being unable to focus due to distractions, competing priorities, lack of organizational support, or other issues, […]

  • 07
  • September

Minding the Gap

Most technology companies are engineering-focused, with some operations personnel and salespeople in the mix to keep things running and to try to land some deals. Marketing is often an afterthought, whether because of the better-mousetrap fallacy, due to genuine lack of awareness, or as a result of financial limitations. Unless you can find a marketer who’s proficient at other roles, you can’t […]