• 05
  • March

Eleven Ways to Improve Tech Marketing in the Waterloo Region

Here’s my own provocative statement: this post is a long one, but if you truly want to help Waterloo Region tech companies become more effective at marketing, then you’ll read the whole thing. A couple of weeks ago, Ryan Burgio over at Stryve Marketing shared the provocative Waterloo: We can be better at marketing. In that post, he presented and briefly discussed five […]

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  • 23
  • November

The Tyranny of Tactics: Is an over-focus on marketing tactics dooming your business?

Tactics are important, obviously – they’re the part where stuff gets done – but they have to work for you, and not the other way around. I’m just gonna come right out and say it: start-ups and scale-ups doom themselves with well-intentioned, but dangerously stifling, overemphasis on marketing tactics. And I’m not going for hyperbole here. I mean the literal meaning of […]

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