• 10
  • February

Bridging a Gap

“Inside-out thinking is the biggest barrier to success. Outside-in thinking is the best aid.” – Al Ries & Jack Trout, in Positioning Well-developed solution and use case messaging speak the market’s language and appeal to prospects’ desire to solve problems. In this post, I walk through a real-world example of how we developed a full solution and use case library for a client—Bridgit—from […]

  • 09
  • October

Bridgit Hits the Refresh Button on Messaging

Here’s another thing I learned: customers love Bridgit’s product. I heard story after story, supported by testimonials and Net Promoter Score surveys, that showed just how devoted Bridgit’s customers are to their solution. I don’t think companies realize just how rare and powerful this scenario is…at least not until they experience the opposite end of the spectrum and need to compete against […]