The Tyranny of Tactics: Is an over-focus on marketing tactics dooming your business?
Tactics are important, obviously – they’re the part where stuff gets done – but they have to work for you, and not the other way around. I’m just gonna come right out and say it: start-ups and scale-ups doom themselves with well-intentioned, but dangerously stifling, overemphasis on marketing tactics. And I’m not going for hyperbole here. I mean the literal meaning of […]