Riding the Brakes
Delays put your business at risk, so execution speed – without compromising on quality, of course – is essential if you want to outpace the competition and meet customer demands.
Whether because of a skills gap or – and maybe this is the main cause – being unable to focus due to distractions, competing priorities, lack of organizational support, or other issues, internal employees often have a hard time delivering great work quickly.
Or maybe you haven’t even built your team yet, so it’s not so much a skills gap as it is a people gap.
Delays put your business at risk, so execution speed – without compromising on quality, of course – is essential if you want to outpace the competition and meet customer demands: market windows don’t last forever, so your launch has to happen at the right time; potential customers can lose interest or find an alternative while you’re scrambling to prepare answers to their questions; and campaigns can be effectively neutered if they’re missing a critical piece.
And that’s where outside help comes in.
There are three things that take up negligibly less than 100% of my time right now:
- Chatting with clients and potential clients about their needs, to identify and define project opportunities
- Doing work for clients
- Chatting with clients to review the work
Of those three, roughly 95% of my time is spent on the second, doing actual work! It’s amazing! Oh, how I longed for this type of situation! Back in my corporate days, I couldn’t stand how much time was wasted – on things that didn’t matter at all, on things that weren’t important, on inefficiency and ineffectiveness – and I really enjoy the luxury of focus that I have here at Cromulent Marketing.
Roughly 95% of my time is spent doing actual work! It’s amazing!
But how can I maintain this level of focus? Well, take a look at that list and note that it doesn’t include pointless or ineffective meetings (i.e., nearly meeting), distractions, unexpected activities, or anything else that isn’t focused 100% on delivering results for clients. Also, think of those few distraction-free moments that you might get in typical workday…maybe you go in before your coworkers, or stay later, or pop in on weekends, all so you can get a few minutes (or, dare you hope, hours!) of uninterrupted productivity; well, that’s every day for Cromulent Marketing.
I spoke recently with a friend who was overjoyed to find, unexpectedly an hour of free time during a recruiting event; these precious 60 minutes were practically the only distraction-free time available all day in which to prepare an important presentation for the next day.
And that’s the start-up life: you want to move fast, you need to move fast, but while you’ve got the gas pedal down with one foot, another is riding the brakes – and the brakes will win every single time.
And that’s the start-up life: you want to move fast, you need to move fast, but while you’ve got the gas pedal down with one foot, another is riding the brakes.
Pop sensation Ariana Grande sang about the importance of focus, and she was right. Combined with some useful experience and a reasonably unique set of skills, Cromulent’s pure, unadulterated focus is a major reason why we can deliver results so fast. Working with us, it doesn’t matter if a bunch of brake-lights are on internally, because we’ve got the pedal to the metal on your behalf, so important projects will move forward at breakneck speed.
So, whether you’ve got a people gap, a skills gap, are plagued by other issues (e.g., distractions, shifting priorities, etc.), or just want a turbo boost for an important and/or urgent project, consider bringing in some outside assistance.
Header/Featured photo credit: Ryoji Iwata on Unsplash
And, because why not…