• 04
  • September

“When should I hire marketing people?”

A couple of clients recently asked me some variation of the titular question, and I’ve been asked the same thing a number of times over the years. My answer has three elements: You should think about marketing right from the beginning You can probably get by effectively for much longer than you think without in-house marketing personnel Exactly when and how you […]

  • 01
  • September

Welcome!

So. It has come to this. It’s with neither pomp nor circumstance, but with abundant excitement that I officially launch Cromulent Marketing! I say “officially”, because I’ve unofficially been using the name verbally for a few months now while working with some terrific clients. I started Cromulent to help B2B tech companies (in particular) reach their potential, and it’s already been my […]

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