Every script should tell a story: humans are prewired to recognize and remember narratives. So whether you’re telling the actual story of your company’s history, or welcoming people to a conference, or showing them how to use your turbo-encabulator, tell a story. A few weeks ago I was working on a project to produce a new content library—consisting primarily of a services […]
For many tech companies in general, and especially for those in highly technical fields, establishing your technical differentiators is vitally important.
Using an example from my past, I’ll show how you can tackle technical topics.