"Cromulent were fantastic to work with, and delivered great results for us. They took the time to understand our goals, then developed and delivered on a phased approach that met our schedule. Everything they did for us—and they did a lot, including helping with things beyond the official scope—made a meaningful, immediate, and lasting impact on our business."

Ian Hassard—VP Product and Marketing

About RootSecure:

RootSecure quantifies cyber and data risk, arming information technology and security teams with real-time, actionable insight from comprehensive and continuous vulnerability assessment of networks, devices, and people.

www.rootsecure.com

Project: Foundational Messaging and Content

RootSecure’s senior leadership team understood that to stand out from the crowd of competitors in the risk management space, RootSecure needed a strong message and informative content; from experience, they also knew the importance of having a ‘single source of truth’, so their story would be told consistently as their team grew.

At the same time, RootSecure’s product portfolio was expanding, with two new additions launching in the first half of 2018. These new products introduced valuable capabilities that extended RootSecure’s differentiation versus their competition, particularly relating to the breadth of risks they quantify.

We provided RootSecure with:

  • A comprehensive Messaging Guide that defined all the company, platform, technology, and product messaging to serve as the core for all their content
  • A portfolio brochure that showed off their solutions and explained the value of their technical features
  • An overview presentation to give the RootSecure pitch and explain the importance of their differentiators

Essentially, RootSecure’s content needs for the entire year were taken care of in a couple of weeks—freeing up their limited resources to focus on demand generation activities.

The Messaging Guide gave RootSecure the content they needed to overhaul their website with very little effort, augmenting the digital marketing activities they already had underway. They also tweaked their ongoing marketing campaigns to better capture their value proposition.

As an added bonus, the Messaging Guide became a key onboarding resource, especially for people entering business development roles—after reading the Messaging Guide, new BDRs hit the ground running with a complete understanding of RootSecure’s messaging and value propositions.

Note: you can learn more about this project in the blog post Fuelling RootSecure’s Strategic Growth

Essentially, RootSecure's content needs for the entire year were taken care of in a couple of weeks—freeing up their limited resources to focus on demand generation activities.

Project: Increasing Local Profile

To power expansion into strategic markets (in conjunction with some exciting product launches), RootSecure needed to grow their team.

However, the Kitchener-Waterloo region is home to a number of high-profile start-ups, scale-ups, and established tech companies, many of whom dominate the local headlines. For smaller and newer companies, getting noticed can be a real challenge, which impacts their ability to recruit.

To help increase RootSecure’s local profile, we made introductions to local media, which resulted in coverage in both the print and online editions of the region’s major news outlet and an online article with Communitech (a local public-private innovation hub).

Note: you can learn more about this project in the blog post Fuelling RootSecure’s Strategic Growth