Domain Expertise

Our technical background, eagerness to learn, and diversity of clients combine to result in a marketing agency that brings quite a bit of domain expertise to each and every engagement.

Cybersecurity

We’ve worked in cybersecurity since 2005, and in the intervening decades we’ve developed somewhere between familiarity with, and a pretty deep understanding of:

  • The overall and continuing evolving threat landscape
  • Managed Detection and Response (MDR), Security Operations (SecOps), and the related and enabling stuff including SOAR, SIEM, xDR, EDR, NDR, etc.
  • Identity and access management (IAM), including CIAM and disconnected apps
  • Digital forensics and incident response (DFIR)
  • Software-defined networking (SDN)
  • AI’s cybersecurity applications and approaches (e.g., ML, LLM-powered agents, agentic swarms, etc.)
  • Decentralized identity
  • Supply chain malware and malicious dependencies
  • Backup, restoration, and recovery
  • Cryptography, including post-quantum cryptography (PQC)
  • Cyber insurance
  • Governance, certifications, standards, etc.

(Plus, we know how those elements interrelate.)

Other stuff

Here are some other topics we’ve deeply explored:

  • Building information modeling (BIM) and digital twins
  • Microclimate modeling using AI, computational fluid dynamics (CFD), and wind tunnels
  • Waste management
  • Telecommunications, including network traffic/congestion management and pretty much all the access technologies (e.g., 3G, 4G, 5G, cable, DSL, fibre, Wi-Fi, WiMAX, satellite, bonded cellular, etc.)
  • Traffic management (the automobile kind), active transportation, and on-demand transit
  • Epidemic and pandemic modeling
  • Open source development stacks, tooling, etc.
  • Clouds and cloud transformation
  • Video encoding and quality of experience (QoE) quantification
  • Autonomous mobile and industrial robots
  • Explainable AI
  • Property restoration
  • Fire safety

…and honestly that’s not even the whole list.

Main takeaway

We’ve learned lots of subjects over the years — to the degree that we ghost-write for CEOs, CISOs, CTOs, engineers, and other experts — so there’s no reason to think we can’t learn about your:

  • Technologies
  • Products
  • Solutions
  • Industry
  • And so on

…no matter how nuanced, complex, etc.